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	Comments on: Dismantling the ROAS Myth: Unlocking True Google Ads Success	</title>
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	<link>https://covavalle.com/dismantling-the-roas-myth-unlocking-true-google-ads-success/</link>
	<description>marketing online</description>
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		<title>
		By: Felipe Barber		</title>
		<link>https://covavalle.com/dismantling-the-roas-myth-unlocking-true-google-ads-success/#comment-1282</link>

		<dc:creator><![CDATA[Felipe Barber]]></dc:creator>
		<pubDate>Mon, 08 Sep 2025 21:22:39 +0000</pubDate>
		<guid isPermaLink="false">https://covavalle.com/dismantling-the-roas-myth-unlocking-true-google-ads-success/#comment-1282</guid>

					<description><![CDATA[I find the idea of moving away from ROAS intriguing. It challenges the status quo and pushes us to rethink success metrics. Its like shaking up a snow globe and seeing where the pieces fall!]]></description>
			<content:encoded><![CDATA[<p>I find the idea of moving away from ROAS intriguing. It challenges the status quo and pushes us to rethink success metrics. Its like shaking up a snow globe and seeing where the pieces fall!</p>
]]></content:encoded>
		
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		<title>
		By: Azariah Ware		</title>
		<link>https://covavalle.com/dismantling-the-roas-myth-unlocking-true-google-ads-success/#comment-1280</link>

		<dc:creator><![CDATA[Azariah Ware]]></dc:creator>
		<pubDate>Wed, 11 Jun 2025 15:08:27 +0000</pubDate>
		<guid isPermaLink="false">https://covavalle.com/dismantling-the-roas-myth-unlocking-true-google-ads-success/#comment-1280</guid>

					<description><![CDATA[I totally get the point about ROAS being a misleading metric, but isnt it still valuable for quick insights? I mean, how else can we measure success efficiently? Thoughts?]]></description>
			<content:encoded><![CDATA[<p>I totally get the point about ROAS being a misleading metric, but isnt it still valuable for quick insights? I mean, how else can we measure success efficiently? Thoughts?</p>
]]></content:encoded>
		
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		<title>
		By: Roland 		</title>
		<link>https://covavalle.com/dismantling-the-roas-myth-unlocking-true-google-ads-success/#comment-1281</link>

		<dc:creator><![CDATA[Roland ]]></dc:creator>
		<pubDate>Sat, 31 May 2025 11:39:32 +0000</pubDate>
		<guid isPermaLink="false">https://covavalle.com/dismantling-the-roas-myth-unlocking-true-google-ads-success/#comment-1281</guid>

					<description><![CDATA[I totally get the point about rethinking ROAS in Google Ads. Its like unlocking a whole new level of success. Who knew there were hidden costs and blind spots to consider? Mind blown!]]></description>
			<content:encoded><![CDATA[<p>I totally get the point about rethinking ROAS in Google Ads. Its like unlocking a whole new level of success. Who knew there were hidden costs and blind spots to consider? Mind blown!</p>
]]></content:encoded>
		
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		<item>
		<title>
		By: Juan 		</title>
		<link>https://covavalle.com/dismantling-the-roas-myth-unlocking-true-google-ads-success/#comment-1278</link>

		<dc:creator><![CDATA[Juan ]]></dc:creator>
		<pubDate>Thu, 15 May 2025 18:11:04 +0000</pubDate>
		<guid isPermaLink="false">https://covavalle.com/dismantling-the-roas-myth-unlocking-true-google-ads-success/#comment-1278</guid>

					<description><![CDATA[I totally get the point about ROAS being misleading, but dont we still need some kind of metric to measure success? Maybe we just need to find a more holistic approach. What do you guys think?]]></description>
			<content:encoded><![CDATA[<p>I totally get the point about ROAS being misleading, but dont we still need some kind of metric to measure success? Maybe we just need to find a more holistic approach. What do you guys think?</p>
]]></content:encoded>
		
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		<item>
		<title>
		By: Tripp 		</title>
		<link>https://covavalle.com/dismantling-the-roas-myth-unlocking-true-google-ads-success/#comment-1279</link>

		<dc:creator><![CDATA[Tripp ]]></dc:creator>
		<pubDate>Mon, 28 Apr 2025 05:48:31 +0000</pubDate>
		<guid isPermaLink="false">https://covavalle.com/dismantling-the-roas-myth-unlocking-true-google-ads-success/#comment-1279</guid>

					<description><![CDATA[I totally get the whole ROAS debate, but what if theres more to Google Ads success than just revenue? Like, what about brand awareness or customer lifetime value? Food for thought, right? 🤔]]></description>
			<content:encoded><![CDATA[<p>I totally get the whole ROAS debate, but what if theres more to Google Ads success than just revenue? Like, what about brand awareness or customer lifetime value? Food for thought, right? 🤔</p>
]]></content:encoded>
		
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